Making a difference - The Land Rover G4 Challenge

The Land Rover G4 Challenge is a global adventure competition with exhilarating, off-road driving at its core. The journey of a lifetime, it’s a thrill seeker’s dream and a real test of body and mind – and it’s run to support the International Federation of Red Cross and Red Crescent Societies.

The 18-month programme begins with competitor recruitment in each of the 18 participating nations and culminates and a thrilling, three-week off-road driving and multi-sport adventure in the wilds of remote Asia.

National Selections in 2008 saw two men and two women from each participating country selected for International Selections in the UK in early 2009. There, the final 18 mixed-gender, two-person national teams will be chosen for the Challenge Finals.

To get through, contestants have to tackle mental and physical challenges that will test people from any walk of life – from the experienced athlete racer to the office worker with a passion for adventure. Over three demanding weeks, in some of the world’s most spectacular and demanding urban to wilderness locations, the lucky few will be pushed to the limit.

We aim to generate over £1million during the next two Challenge cycles. The International Federation partnership means that we will happily donate a vehicle to the winning team's National Red Cross or Red Crescent Society.

To find out more about this exciting challenge, visit www.landroverg4challenge.com