Jaguar Land Rover Sees into the Future

On 26th June 2008, we launched the opening of a brand new, industry-leading 'Virtual Reality Centre' at the Design and Engineering Centre in Gaydon.

The most sophisticated facility of its kind in the world, our ground-breaking four-walled centre is a complete turn-key solution. Using cutting-edge projection technology and advanced motion tracking of a user's head and hands, it’s driven by advanced virtual reality software. The total solution provides a virtual reality environment like no other for simulating vehicle exteriors and interiors and capable of making bodywork appear solid or transparent, all at a resolution that is near photo-realistic.

Eight Sony SRX-S105 ultra-high resolution projectors – each capable of delivering the world’s highest resolution imagery – provide a visual quality that clearly outstrips existing industry virtual reality Walls and CAVES. In the unique projector setup, these produce photo quality interactive 3D imagery where pixilation on the rear-projection screens is almost impossible to see. The user wears 3-D glasses to experience 'ultimate realism' with an ultra-high resolution that is four-times the definition of full-High Definition TV!

Working in partnership with Sony, Sun Microsystems and ICIDO and Midlands-based HoloVis International Ltd, our teams were able to bring together all of the different components of the project to design, manufacture, install and support this next-generation virtual environment.

Stuart Hetherington, Managing Director, HoloVis International said:

"We spent just over 18 months working closely with Jaguar Land Rover and our chosen system partners to design, develop, test and benchmark the proposed solution prior to the project being approved. This gave everyone the confidence in the unique technological solution we were going to create, as well as our capability in delivering such an advanced turn-key system of this nature. This really is a world’s-first in this industry and we’re proud to have delivered this for such a prestigious client.